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  • 互动式整合营销传播在供应链管理中的应用模式研究

    基于互动媒体、数据库及利害关系管理的互动式整合营销传播(Interactive IMC)已经成为非营利组织创造价值、获得资源的重要战略手段.在阐述互动式营销传播的基础上,引入了供应链的价值模式,最后详细分析了互动式整合营销在供应链管理中的运用.
    申光龙,杨静,金洪雨,李城根 - 物流技术
    文章来源: 万方数据
  • Innovation is a process of taking an original idea and converting it into a business value, in which the engineers face some inventive problems which can be solved hardly by experience. TRIZ, as a new theory for companies in China, provides both conceptual and procedural knowledge for finding and solving inventive problems. Because the government plays a leading role in the diffusion of TRIZ, too many companies from different industries are waiting to be trained, but the quantity of the trainers mastering TRIZ is incompatible with that requirement. In this context, to improve the training effect, an interactive training model of TRIZ for the mechanical engineers in China is developed and the implementation in the form of training classes is carried out. The training process is divided into 6 phases as follows: selecting engineers, training stage-1, finding problems, training stage-2, finding solutions and summing up. The government, TRIZ institutions and companies to join the programs interact during the process. The government initiates and monitors a project in form of a training class of TRIZ and selects companies to join the programs. Each selected companies choose a few engineers to join the class and supervises the training result. The TRIZ institutions design the training courses and carry out training curriculum. With the beginning of the class, an effective communication channel is established by means of interview, discussion face to face, E-mail, QQ and so on. After two years training practices, the results show that innovative abilities of the engineers to join and pass the final examinations increased distinctly, and most of companies joined the training class have taken congnizance of the power of TRIZ for product innovation. This research proposes an interactive training model of TRIZ for mechanical engineers in China to expedite the knowledge diffusion of TRIZ.
     - 中国机械工程学报
    文章来源: 万方数据
  • 物流业与旅游业互动探讨

    概述了物流业与和旅游业的内涵与特征,指出了两大产业相互促进的具体表现,最后提出了推进两大产业更好相互促进的两条措施.
    李耀珍 - 物流技术
    文章来源: 万方数据
  • 基于论文专利引证关系的科学技术互动研究-以立体显示为实证分析

    论文体现基础研究水平,专利体现技术创新水平,两者之间存在相互影响关系.在现有科学与技术关联研究的基础上,总结、分析并提出从科学与技术互动的角度设计双向的引文揭示方法,包括专利引用论文揭示法和论文引用专利揭示法,分别研究专利对论文的引用以及论文对专利的引用在时间、空间和种类等方面的分布.选取立体显示这个新兴产业为研究对象,从时间、空间、种类的角度展开科学与技术的互动研究.
    殷媛媛 - 图书情报工作
    文章来源: 万方数据
  • 基于FLUENT水气变换反应在多孔介质内的两温度模型

    利用计算流体力学(CFD)方法建立了一个耦合低温水气变换反应的多孔介质二维拟均相反应器模型.采用FLUENT缺省的单温度模型进行模拟,无法得到气固相两相的温度,而且温度场与实际不符.通过用户自定义标量(UDS)添加固相能量方程,将多孔介质的单温度模型修正为气固相耦合传热两温度模型,以源项的形式添加化学反应,将化学反应热添加到气固相能量方程.湍流模型采用Spalart.Allmaras方程,动力学模型采用Langmuir-Hinshelwood方程,催化剂的性质及操作条件以Wei.HsinChen等的实验为基础.采用有限体积法对模型进行非稳态模拟,对反应器内组分浓度、速度场及温度进行了可视化分析.最后列出了非稳态两温度模型在3个时间点的轴向温度曲线,并且与FLUENT缺省的单温度模型进行了对比,两温度模型的结果与实际更相符.
    龙回龙,许明杰,于东华,丁扬,王克峰 - 计算机与应用化学
    文章来源: 万方数据
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